Post by dnk2k3 on Apr 17, 2010 17:09:14 GMT -5
JEANS - NEW PRODUCT IDEA
Just add 1 Feature to your Existing Jeans
Adds Consumer Need Based Unique Benefits Features + Fashion Statement of the Decade – to your Existing Jeans
Advantages of the Benefits for the Wearer ( customer )
• Can Change how her / his Jeans Looks – EVERYDAY ! ! !
• Imagine Showing Off 30 Different Jeans for 30 Days in a Month – to your Friends or Foes – for the price of 1 Jeans ! ! !
• Imagine wearing a New Jeans Everyday to your College or Office or Party or just any Outing !!!
NEW PRODUCT IDEA FOR
SHOES
Leather Shoes / Sports Shoes / Canvass Shoes
Just add 1 Feature to your Existing Shoes
Adds Consumer Need Based Unique Benefits Features + Fashion Statement of the Decade – to your Existing Shoes
Advantages of the Benefits for the Wearer ( customer )
• Can Change how her / his Shoes Looks – EVERYDAY ! ! !
• Imagine Showing Off 30 Different Pair of Shoes for 30 Days in a Month – to your Friends or Foes – for the price of 1 Pair of Shoes ! ! !
• Imagine wearing a New Pair of Shoes Everyday to your College or Office or Party or just any Outing !!!
Advantages of the Benefits for the Company
• More than 100% Increase in your Sales – from Day 1 – Not from 1st Quarter / Year
• From your Existing + New Customers – from Tokyo to New York – Yes it has got Universal Appeal
Result
• Your Competition is DEAD
Harvard Business School Professor & Innovation Guru of Marketing Strategies – Clayton M Christensen says – “ Companies think – the Market is Structured by Product Characteristics & Customer Characteristics - But from the Customer’s Point of View – They just have ‘ Jobs ‘ – That Need to be Done – The Correct Paradigm is that – The Consumer is Not the Unit of Analysis – Rather it is the Job – That the Customer is Trying to Get Done “
+
Blue Ocean Strategy
● Blue Ocean Strategy of Celebrated Strategy Guru W Chan Kim is about Creating New Demand – and a New Industry altogether instead of Benchmarking against Competition & Dividing up the Industry.
● Blue Ocean Strategy – was one of the Largest Selling Management Books last year – it has sold more than a Million copies across 30 languages – breaking the Harvard Business School Press’ record for the highest number of foreign licenses that any business book has sought.
FORMULATION PRINCIPLES OF BLUE OCEAN STRATEGY
1. RECONSTRUCT MARKET BOUNDARIES: Look Beyond Traditional Industry Boundaries, Redefine The Buyer Group
2. FOCUS ON THE BIG PICTURE, NOT THE NUMBERS: Dump Traditional Strategic Planning Which Is More Numbers-Driven. Get In Some More Creativity
3. REACH BEYOND EXISTING DEMAND: Focus On Non-Customers Rather Than Just Existing Ones
4. GET THE STRATEGIC SEQUENCE RIGHT: Start With Buyer Utility & Then Move On To Price, Cost & Adoption – In That Order
Interested? Email / Call
Dilip Kamwani
dnk2k3@yahoo.com Mobile ( India ) – 9920412577 / 009122-27823443
PS: i have 30+ years of Creative & Proactive Marketing Experience – esp Consumer Psyche
Just add 1 Feature to your Existing Jeans
Adds Consumer Need Based Unique Benefits Features + Fashion Statement of the Decade – to your Existing Jeans
Advantages of the Benefits for the Wearer ( customer )
• Can Change how her / his Jeans Looks – EVERYDAY ! ! !
• Imagine Showing Off 30 Different Jeans for 30 Days in a Month – to your Friends or Foes – for the price of 1 Jeans ! ! !
• Imagine wearing a New Jeans Everyday to your College or Office or Party or just any Outing !!!
NEW PRODUCT IDEA FOR
SHOES
Leather Shoes / Sports Shoes / Canvass Shoes
Just add 1 Feature to your Existing Shoes
Adds Consumer Need Based Unique Benefits Features + Fashion Statement of the Decade – to your Existing Shoes
Advantages of the Benefits for the Wearer ( customer )
• Can Change how her / his Shoes Looks – EVERYDAY ! ! !
• Imagine Showing Off 30 Different Pair of Shoes for 30 Days in a Month – to your Friends or Foes – for the price of 1 Pair of Shoes ! ! !
• Imagine wearing a New Pair of Shoes Everyday to your College or Office or Party or just any Outing !!!
Advantages of the Benefits for the Company
• More than 100% Increase in your Sales – from Day 1 – Not from 1st Quarter / Year
• From your Existing + New Customers – from Tokyo to New York – Yes it has got Universal Appeal
Result
• Your Competition is DEAD
Harvard Business School Professor & Innovation Guru of Marketing Strategies – Clayton M Christensen says – “ Companies think – the Market is Structured by Product Characteristics & Customer Characteristics - But from the Customer’s Point of View – They just have ‘ Jobs ‘ – That Need to be Done – The Correct Paradigm is that – The Consumer is Not the Unit of Analysis – Rather it is the Job – That the Customer is Trying to Get Done “
+
Blue Ocean Strategy
● Blue Ocean Strategy of Celebrated Strategy Guru W Chan Kim is about Creating New Demand – and a New Industry altogether instead of Benchmarking against Competition & Dividing up the Industry.
● Blue Ocean Strategy – was one of the Largest Selling Management Books last year – it has sold more than a Million copies across 30 languages – breaking the Harvard Business School Press’ record for the highest number of foreign licenses that any business book has sought.
FORMULATION PRINCIPLES OF BLUE OCEAN STRATEGY
1. RECONSTRUCT MARKET BOUNDARIES: Look Beyond Traditional Industry Boundaries, Redefine The Buyer Group
2. FOCUS ON THE BIG PICTURE, NOT THE NUMBERS: Dump Traditional Strategic Planning Which Is More Numbers-Driven. Get In Some More Creativity
3. REACH BEYOND EXISTING DEMAND: Focus On Non-Customers Rather Than Just Existing Ones
4. GET THE STRATEGIC SEQUENCE RIGHT: Start With Buyer Utility & Then Move On To Price, Cost & Adoption – In That Order
Interested? Email / Call
Dilip Kamwani
dnk2k3@yahoo.com Mobile ( India ) – 9920412577 / 009122-27823443
PS: i have 30+ years of Creative & Proactive Marketing Experience – esp Consumer Psyche